About Us

Bella Boutique opened its doors in the Spring of 2011. The creators of this unique store are AnnabelĀ Golden and Christine Tjerandsen. Both East Coast natives, they have worked in the fashion and jewelry industries in careers that span more than a decade. After meeting in San Francisco in 2010, their connection, vision, and mission for the future was instantaneous, and thus their dream that is Bella Boutique was born.

Bella Boutique is located in the heart of Union Street in the Cow Hollow neighborhood of San Francisco. It is an accessories store, with a strong focus on jewelry. We carry an eclectic mix of different lines and local designers, as well as our own exclusive jewelry brand. We also have a wonderful selection of handbags, wallets, scarves, hats, natural candles, make-up, hair accessories, and much more. If you are looking for a gift or a treat for yourself, Bella Boutique has it all.

Every piece of Bella jewelry is designed and crafted instore. We incorporate many specialized materials, including natural stones, swarovski crystals, and decorative charms. We are pleased to offer customized jewelry to our clients. Whether you want to create your own everyday piece, alter an existing item in our line to your personal liking, design your very own bridal jewelry, or simply repair or update an old favorite, Bella Boutique is here to serve your needs. It is our pleasure to create whatever you desire. Each of our iconic handmade pieces can be made using sterling silver or gold-filled chains. We can alter the length of the necklaces, bracelets, and even earrings according to your preference. And, with our colorful pieces, we can custom design them in many different colors. So please come in and visit us, or browse our online selection. We hope you enjoy your Bella Boutique experience as much as we have creating it.

Come and see what we are up to over at our blog, Bella Boutique SF Blog.